Search Engine Optimisation (SEO) – being seen more on the web

At Web Motivation we simplify and empower the world of SEO and analytics so more people can find your website more easily for your business area.

Once your website or web design (for more information about our web design services please click here) is up and running live on the web. We now need to help people find it. Otherwise you could have the most fantastic website, but if no one can find your website no one will buy from you.

What is Search Engine Optimisation (SEO)?

SEO stands for Search Engine Optimisation. It is about getting your website seen by more people who are actively searching for you and your services. It’s about brand distribution on the web and a way of helping websites rank as high as possible within search engines such as Google. Generally the higher you appear in the search rankings the more people that will find you and therefore click on your website. Do you know where you rank currently?


Why Search Engine Optimisation (SEO) and not Pay Per Click (PPC) Sponsored Ads?

PPC stands for Pay Per Click, it is the sponsored links either at the very top or on the right hand side of the search results page. This shouldn’t be confused with search engine optimization or SEO, which by contrast are the natural results or listings that take up the bulk of the search results page.

If you are searching for a particular topic where do you click on the Google results page? Most people click on the SEO natural listings part.

The reason we recommend search engine optimisation or SEO is because more people click on the natural listings part of the search results page, which is what SEO is. In fact 80% of all visitors come through SEO, where as only 20% of visitors come through PPC. What do you think will get you better results?

SEO = more visitors (or traffic), which equals more sales and higher profits for you.

Why Google?

There are more people using Google to find businesses, products and services than ever before. This could be local or nationwide depending on your market. More businesses are therefore turning to Google as part of their internet marketing strategy to appeal to more customers. Google rather than Yellow Pages is now taking over traditional ways of marketing and online promotion.

Google is one of the most popular websites that people visit especially here in the UK. It provides a library of information, which is why it is called a search engine, as people can find out, or search for pretty much any topic they wish (anything they type into the search field).

Local v National?

If you are a smaller business you may want to rise up the Google rankings for your local area as that is where your potential customers are. However, if you are a slightly larger business for example, located in a number of different locations you may want to rank nationwide or at least in several different areas.

Web Motivation SEO Commitment

Our commitment to you is to get you as high up search engine results for the agreed keywords or searched phrases to meet your business needs.

What is a Keyword?

A searched word or key phrase is referred to as a keyword. For example, plumber in croydon, croydon web designer, croydon council, seo croydon, surrey council, seo in surrey, web design in sutton


How can Web Motivation SEO services help my website rise up the Google rankings?

At Web Motivation we have a dedicated search engine optimisation or SEO team that specialise in websites and market distribution on the web, in a way that is natural to Google, and over time increases your rankings, so you appear higher up on the Google search engine results.

** SEO is a gradual process, and needs to be natural to Google, otherwise they will see discrepancies and remove you from the listings.  Beware of anyone offering instant results or thousands of links at once!

Our team follows a very specific SEO strategy that works, which has been proven and tested to get the best results in terms of your rankings. Google will often make updates and therefore requirements change, we make sure we stay connected to these changes in order to get your website and keep your website as high up the Google rankings as possible.

Essentially the higher you are, the more people will see your website and services. The more people that will buy from you (providing your services closely match what they are searching for of course). We help you pick the right SEO strategy for your business area.

SEO Web Motivation – What differs Web Motivation SEO services?

So many people get confused and it’s quite understandable as so many just complicate this area of the web. But it really doesn’t need to be this way. We simplify the world of search engine optimization and empower you to get the most from it.

There are a lot of web sharks out there who simply over promise and under deliver. We pride ourselves on doing things in the right way and delivering quality results. We simplify and empower the world of web to really fit you. There is no one size fits all approach, we customise every SEO campaign to really fit you and your unique business area.

We not only provide regular reporting we also translate and interpret these reports and analytics so you can really understand what results your are getting. Most companies out there don’t actually do this so you don’t actually know what they are doing for you as its invisible. We will regularly send you updated reports in terms of the work we have been doing, and the impact it has had on your website so you fully understand what’s is being done.

We also perform an in depth website audit and review to start with, in order to get underneath the bonnet of your website, so you can really establish where you are currently to where you want to be and we just hold you hand and help you get there. Not many people actually do this.

Web Motivation Commitment:

Our commitment to you is to get you as high up Google for the relevant keywords or searched phrases to meet your business needs.

Web Motivation SEO Services – My world of SEO:

  • Our SEO commitment is for the packages detailed below and based on the customer completing all of the recommendations put forward by us.
  • Our packages consist of 3 main processes (1. Website Audit & Review to really establish where you are to where you want to be 2. SEO changes we make to your website 3. SEO distributing and getting your brand out there, on the web so more people can find you more easily for your business area 4. Ongoing Analytics & Reporting.
  • No long term contract – our work is for a minimum of 3 months after that point it resolves to a 30 day rolling contract. Most companies try to tie you in for a 12 month contract.

We are proactive with your website and regularly look at ways to increase its appeal and ultimately help more people find your website. This involves a website audit and review of your website for any SEO issues with recommendations, a competition analysis and we also monitor your competition.

How Web Motivation SEO can help you and your business?

We simplify and empower the world of SEO for small medium sized businesses to help you get as high up the Google rankings as possible for your business area. We have tried, tested added to these strategies over a long period of time and know what gets results.

We do the following for every SEO client:

  1. Website Audit, Review & Strategy, in depth diagnosis of your website. Checking underneath the bonnet of your website.
  2. Fix, Repair and SEO Changes we make to your website.
  3. Brand distribution & making your website more visible, putting in the engine to accelerate you forwards.
  4. Analytics translated and interpreted for you, making the invisible visible, fine tuning and steering you in the right direction.

What is the price for your SEO Web Motivation services?

The investment will depend largely on the outcome of your in depth website audit and review which looks comprehensively at a number of factors including your market research and analysis, your competition research and analysis, keyword assessment, recommendations and strategy for you and your business area. Remember every client is different, there is simply no 1 size that fits all approach when it comes to your search engine optimisation anymore, beware of anyone offering this! Google simply does not like duplication. Everyone has a tailored plan to you and your unique business.

To discuss your specific SEO requirements, call Alex now for a 1to1 chat (contact details below).

Feel like you may want to do this yourself – 1to1 Marketing through your website training?

The other side to my business coin is I can train you to do it for yourself (self help training), as part of my structured 1to1 Marketing through your website training. Most people don’t actually realise many of the SEO strategies you can do yourself and I can show you through my 1to1 web SEO DIY training.

* Please be aware to manage the SEO work yourself it is quite time consuming, in fact some of my clients even get trained first to fully understand the full process, before we actually do it for them. The option is yours anyway.

How do I get started?

Call Alex, let me tell you more on 07740578212.


To get in contact by email visit our contact page.